Defined goal of Evoke is making the term sustainability viable,
in cooperation with existing knowledge partners.
 
Eindhoven, 09 Maart 2010

Since January 2007, standing at the birth of Cradle to Cradle in the
Netherlands, Evoke has been able to open many doors, as has Cradle
to Cradle for us. Using our experience and knowledge and being alert
we were able to translate and make visible the Cradle to Cradle philosophy
in practical and physical showcases. Our activities within Evoke, founded
in January 2007, as Satellite Partner to EPEA / Michael Braungart, Cradle to
Cradle in EPEA Nederland and as EPEA Eindhoven BV since September 2009,
proved that Cradle to Cradle is a fantastic and sound design strategy for the
future.
 
The out coming empowerment, a collective consciousness and intention, on
both demand and supply level, raised from a collectively shared and felt sense
of urgency, is in need for process management in connectivity and translation
of expectations towards quality and feasibility. Quality of life, with the defined
goal to make sustainability viable, inspiring and put into practice.

In the current phase of transitions on social, economic, cultural and
industrial levels, as within the scientific paradigm shift, Cradle to Cradle
among others presume on, it’s necessary to respect existing and build
up knowledge. Especially to well define and position this knowledge in a
collectively shared design assignment. Also our own expertises need to
be part of this exploration in means that we can identify the best possible
way of helping our network and clients. The competitive character of a
turbulent and commercial exhaustive world in which sustainability seems
to become the newest trend or target, also is in need of a paradigm shift
in which communication and strategy needs to be focused on connectivity
based on a model of support instead of control.
 
For this social and cultural felt need, Evoke will create means, based on
expertise and experience, that in industry and government and therefore
economically can provide a shared support in functionality to a collective
goal. Based on shared points of departure and at the International Centre
for Sustainable Excellence (ICSE), co-founded by Evoke, we will form
associations to create a collectively shared responsibility. Not
competitive but in co-creation.
 
Based on this independent and inviting working method, the proven
functionality and foremost the call for transparency by our network and
clients, we (Hans & Frans) will leave EPEA Eindhoven. The entity “EPEA
Eindhoven” will remain and in cooperation with EPEA Hamburg, reorganized
to become a scientific subsidiary office of the EPEA headquarters.
 
As Evoke we will focus on viability, using our build up experience and
knowledge. In an ongoing cooperation with EPEA and without question,
within the ICSE where concepts like Cradle to Cradle, Biomimicry, the
Natural Step, Ecological and Social Footprint, in cooperation with the
ICSE-members will create ever more viable points of departure for next
generations, on a social, educative, industrial and governmental level.